AFR100-JaneGoodall

That’s Jane Goodall introducing AFR100, the African Forest Landscape Restoration Initiative, which is working to restore 100 million hectares of degraded and deforested landscapes by 2030. That logo is something I put together in the leadup to COP21 last month. I came up with the solution during the initial kickoff meeting, and fooled with it for a couple of weeks until I had the right balance of positive and negative spaces.

Screen Shot 2015-12-07 at 11.46.46 AM

Date posted: December 7, 2015 | Filed under art/design, WRI | Leave a Comment »

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